Pixelle Specialty Solutions, a maker of specialty papers for printing and packaging applications based in Spring Grove, recently deployed an artificial intelligence-powered platform to strengthen real-time visibility into market, competitive, regulatory, and strategic intelligence.
The platform, VORA, is manufactured by California-based Industry Intelligence, a company providing curated strategic intelligence. VORA is built on a multimodel architecture leveraging AI platforms from OpenAI, Anthropic, Google, and Microsoft and is calibrated to understand market drivers such as supply chain, regulatory forces, competitive dynamics and macroeconomic shifts. It then personalizes the information for each user to ensure insights are relevant to the decisionmaker.
“At Pixelle, we believe our advantage comes from anticipating change, not reacting to it,” Pixelle CEO Julie Schertell, said. “We see artificial intelligence as a force multiplier for our people. By adopting the VORA platform, we’re giving our teams faster, clearer insight into the forces shaping our markets. This investment strengthens how we evaluate risk, identify opportunities, and make informed decisions that benefit our customers and our business.”
Pixelle will use multiple AI agents unified through VORA to synthesize insights into concise, interactive daily briefings. The AI agents will focus on long‑range strategic analysis, competitive intelligence tracking, regulatory monitoring and market opportunity identification.
Pixelle Specialty Solutions has manufacturing facilities in Pennsylvania and Ohio.