Pennsylvania Business Report
Partnership will bring Crayola to India
Easton-based Crayola, an art and stationery products company, recently entered into a strategic long-term partnership with India-based Luxor Writing Instruments Pvt. Ltd., a stationery and writing instrument manufacturer, to bring the Crayola brand to India. Under the agreement, Luxor will manufacture and distribute Crayola products that will be co-branded Crayola by Luxor. "At Crayola, we've always believed creativity helps children build confidence, curiosity, and innovative thinking, w...
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