Pennsylvania Business Report

PNC Bank to rename, rebrand consumer brokerage business

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By Melina Druga  |  October 7, 2025

Pittsburgh-based PNC Bank, one of the largest diversified financial services institutions in the United States, plans to rename and rebrand PNC Investments, its consumer brokerage business, as PNC Wealth Management. "This is more than a name change — it's a signal of our future," Alex Overstrom, PNC head of retail banking, said. "PNC Wealth Management represents the focus and investment we are making in the platform to serve the holistic financial needs of our clients, providing them with ...

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