PPG to participate in electrocoating event

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Pittsburgh-based PPG, a paint, coatings and specialty products manufacturer, plans to attend the ECOAT 26 Conference, a biennial event dedicated to electrocoating, in ChampionsGate, Fla., from April 7-9.

The company plans to showcase its latest advancements in pretreatment and electrocoat technologies for the automotive and industrial coatings sectors, digital service tools and its coatings services. The products are designed to lower operational costs, increase production speed and efficiency, and reduce environmental impact.

On April 8, PPG will demonstrate how its latest innovations help customers reduce costs, elevate product performance and drive productivity. The presentation will be interactive.

The following day, Jordan Talmadge, PPG Automotive OEM Coatings global market director, will deliver the keynote address. He will discuss how to thrive in a volatile market and macro trends such as digital transformation and artificial intelligence-driven innovation.

“Our legacy in electrocoat gives us a unique perspective on where the market is headed,” Talmadge said. “At ECOAT 26, we’re showing that the intersection of digital tools such as PPG AIM Automate and sustainable chemistry isn’t just a concept, it’s how our customers will win in an increasingly complex market. Our goal is to provide the clarity needed to manage market shifts with strategies that prioritize both operational efficiency and environmental responsibility.”