Philadelphia-based PrimoHoagies, a Italian specialty sandwich franchise, recently appointed Angela Coppler as senior vice president of development. The appointment is part of a growth strategy focused on performance-driven national scaling that will attract multi-unit operators and investors.
Coppler will be tasked with enhancing franchisee performance, strategically growing the brand with multi-unit operators and institutional partners, and creating and executing a growth strategy that strengthens unit-level economics.
“This is not about adding units for the sake of growth,” Coppler said. “It’s about building a disciplined growth system that protects what makes PrimoHoagies special while unlocking its full national potential, ensuring every new restaurant strengthens the brand, and creates long-term value for franchisees and investors.”
Coppler has more than two decades of franchise development and strategic growth experience. This includes head of development at Cousins Maine Lobster and senior leadership roles at The Wendy’s Company.
“Coppler’s appointment reflects a deliberate shift from reactive growth to strategic expansion at scale,” Nick Papanier Jr., PrimoHoagies owner and CEO, said. “She brings a reputation for aligning brand positioning, unit economics, and development strategy into a cohesive growth engine — ensuring that new unit expansion enhances, rather than dilutes, system performance.”
PrimoHoagies has approximately 125 locations nationwide with more than 40 franchises in development.