Hershey-based The Hershey Company recently closed its acquisition of LesserEvil, a cross-category snack brand known for organic ingredients and bold flavors.
LesserEvil’s brands, which include organic popcorn and puffs produced without artificial dyes and preservatives, complement Hershey salty snack brands such as SkinnyPop and Dot’s Homestyle Pretzels. Hershey’s salty portfolio grew 1.5 times faster in 2024 than it did in the previous three years. The purchase expands the variety of snacks Hershey can offer consumers.
“The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions,” Kirk Tanner, The Hershey Company president and CEO, said. “Through strategic investments and product innovation, we’re delivering more of what consumers want in their lives — from better-for-you options to indulgent treats. Building on our 130-year legacy, we’re charting the next generation of growth to lead the future of snacking.”
LesserEvil’s leadership team will remain with the company.
“At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking,” Charles Cortistine, LesserEvil CEO, said. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers, and make an even greater impact together.”
The Hershey Company sells products in approximately 70 countries, generating more than $11.2 billion in annual revenues, and employs more than 20,000 people worldwide.