West Chester-based QVC Group, a Fortune 500 company with six retail brands and minority interests, recently named Alex Wellen as president and chief growth officer, effective immediately.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” David Rawlinson II, QVC Group president and CEO, said. “Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen has more than 20 years of experience in digital media, product innovation and growth strategies. He will be tasked with leading growth strategy for U.S. social selling, streaming, digital, new business development, and platform distribution. He also will develop and execute plans to drive success and growth at QVC Group.
Wellen previously served MotorTrend Group president and CEO, and held senior leadership roles at Turner Broadcasting and CNN Worldwide.
QVC Group reaches more than 200 million homes worldwide via 15 television channels. QVC GroupSM offers video-driven commerce.