SteelPhalt, a leader in sustainable asphalt solutions, unveiled a new brand identity to reflect its commitment to sustainability on Tuesday.
The company, a division of Philadelphia-based Enviri’s Harsco Environmental, has been a pioneer in recycling and high-performance asphalt production for six decades, officials said, and continues to be a leader in sustainable asphalt solutions. It’s new brand identity will better align it with Harsco Environmental’s and Enviri’s focus on innovative customer solutions while highlighting its corporate membership with Sheffield & Rotherham Wildlife Trust, a United Kingdom charity aiming to safeguard and enhance the environment for a better future for wildlife, people and green spaces.
“We are thrilled to lead the way in sustainable roadmaking solutions,” said Martin Gray, director of Harsco Environmental’s ecoproducts™ Europe division. “SteelPhalt has a long-standing reputation for its innovative use of recycled materials in high-performance asphalt, which our new brand identity captures.”
The new brand identity includes a reimagined logo featuring a dual-arrow to reflect the mission of turning steel slag into a sustainable product. SteelPhalt’s steel slag aggregate reduces the need for quarried aggregate while offering a sustainable solution to steelmaking waste. The company said its website and delivery vehicle will champion the new brand, and that the brand signifies that it is poised for growth as it looks for opportunities to service new markets. SteelPhalt recently announced plans to expand in the city of Bilbao, Spain.