The Kraft Heinz Co. recently completed its purchase of an 85 percent stake in Germany-based Just Spices GmbH.
“With Just Spices, we will leverage Kraft Heinz’s scale and agility to accelerate the business in the fast-growing taste elevation market beyond the company’s current German base and its recent market entries in Spain, Austria, and Switzerland,” Rafael Oliveira, Kraft Heinz, executive vice president and president of international markets, said. “We also see tremendous potential to further strengthen and enhance Kraft Heinz’s own direct-to-consumer operations and go-to-market expansion.”
Just Spices has annual sales of approximately $68.06 million. Its portfolio includes more than 170 products such as easy-to-prepare “In Minutes” blends, spice blends, salad dressings, and organic offerings. Approximately 70 percent of ready-made and one-step spice blends are sold directly to consumers, with remaining sales coming from major grocery retailers in Germany, Spain, Austria, and Switzerland.
Just Spices’ three founders will hold the remaining 15 percent ownership stake. They will remain with the company.
The deal was announced on Dec. 10.
Kraft Heinz had net sales totaling $26 billion in 2020. The company has six consumer-driven product platforms and is committed to making a sustainable, ethical impact within the global market.