Lineal Industries launches marketing campaign

Lineal Industries, a specialty construction maintenance and pipeline integrity services company based in Pittsburgh, plans to launch a new national marketing campaign.

Lineal Industries was established in 1955 but was purchased in 2018 by Lineal Star Holdings LLC that operates the company as a wholly owned subsidiary. The owners are Houston-based energy veterans and private equity investors.

The marketing campaign will highlight the company’s expanded mission and will feature a newly designed logo and a new website. The new owners and the management and operating team developed the new strategy.

“Since our ownership group, Lineal Star Holdings, LLC purchased Lineal Industries, we have achieved a significant new level of performance in our first full year of operations,” Craig Crawford, Lineal Industries’ president, said. “That progress would not have been possible without the extraordinary hard work and extraordinary performance of our team in Bridgeville, Pennsylvania, combined with the management excellence contributed by our Houston office.”

The re-branding is a true reflection of the company’s new synergy and enhanced capabilities, Tim Connolly Lineal Star Holdings’ CEO, said.

Lineal has clients in Pennsylvania, West Virginia, Ohio, Virginia, Maryland and New York, and a field office in Texas. Company headquarters is based in the Pittsburgh suburb of Bridgeville.