ATW, a provider of trailers, work trucks and related parts based in Richardson, Texas, recently announced the purchase of Chambersburg, Pa.-based BWise Manufacturing, including the BWise and Bri-Mar trailer brands.
The purchase will extend ATW’s reach into the Northeast, while ATW’s purchasing and manufacturing scale, commercial capabilities, and dealer tools will help grow the BWise business further.
“Bringing BWise into the ATW portfolio fundamentally strengthens both parties,” ATW Pro Grade President Steve Courreges said. “Our complementary brands, capabilities, and footprints will help us reinforce our mutual commitment to our customers: providing differentiated brands, products, and business services that allow our partners to reach their full potential.”
The BWise and Bri-Mar brands will join Big Tex and PJ Trailers under the leadership of Steve Courreges.
“In ATW, we found a partner and sponsor with the resources and expertise to expand on what we’ve built in a way that moves us forward in our vision of what BWise can be,” BWise Manufacturing President Brian Wise said. “I appreciate their commitment not just to offering leading products and brands, but to the health and growth of their dealer partners. I’m excited to join the ATW team as we chart the road ahead for the trailer industry.”
Brian Wise will remain in his role for a transition period and plans to serve in a broader strategic role within ATW.
ATW plans to operate the BWise business as part of its Pro Grade business unit. Terms of the transaction were not disclosed.