The Hershey Company, a snacks company operating in approximately 70 countries, recently entered into an agreement to purchase Connecticut-based LesserEvil, an organic snacks manufacturer.
“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” Michele Buck, Hershey president and CEO, said. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”
The purchase will allow Hershey to expand its portfolio. LesserEvil is a cross-category snack brand blending bold flavors with organic ingredients. The company’s leadership team will work with Hershey to lead LesserEvil’s manufacturing operations, commercial model, and speed-to-market capabilities.
“Joining a company that shares our passion for responsible business, giving to a cause greater than oneself, and long-term vision makes this an incredible opportunity for our brand and our team,” Charles Coristine, LesserEvil CEO, said. “Hershey’s century-long legacy of excellence creates not just strategic alignment but a true cultural home where we can continue to grow and make an impact.”
The deal is expected to close later this year, pending regulatory approval.
The Hershey Company employs more than 20,000 people worldwide.