Easton-based Crayola LLC, a subsidiary of Hallmark Cards, in association with Max-Matching Entertainments Co., a developer, investor and operator of location-based entertainment in China, recently announced that a Crayola Experience family entertainment venue will open in China in 2026.
The 40,000-square-foot Crayola Experience will be located in Top Park, a new international, family-entertainment-center complex north of Universal Beijing Resort within the Beijing Municipal Administrative Center.
The Crayola Experience will include animation theaters, color labs, customized products, and creativity-forward interactive activities with Crayola core products.
“We are thrilled to bring Crayola Experience and new colorful adventures to Beijing and the global community as part of this exciting international IP complex designed with families in mind,” said Warren Schorr, Crayola senior vice president of business development for global licensing and experiences. “On behalf of Crayola, we are profoundly grateful to Max-Matching Entertainments, and the local city officials for embracing our mission to connect generations, cultures and families through unique color and creativity activations. We look forward to helping make Top Park a destination for imagination-inspiring activities and unique learning experiences for children.”
This will be the first international Crayola Experience location. There are five in the United States located in Pennsylvania, Arizona, Florida, Minnesota, and Texas.