Glidden to be Walmart’s primary paint brand

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PPG recently signed a multiyear agreement with Walmart, making the Glidden brand the retailer’s primary paint brand.

“We’re incredibly excited to bring the high-quality Glidden product lineup to Walmart,” Jaime Irick, PPG vice president of Architectural Coatings, U.S. and Canada, said. “We’re confident that this expanded offering gives customers breadth and flexibility and will make shopping for paint and woodcare an excellent experience for the Walmart customer.”

Walmart customers at more than 3,800 U.S. stores will be able to shop the expanded lineup of Glidden Grab-N-Go ready-to-use paint options beginning this month. The line includes 25 premixed colors.

In addition, 132 Glidden colors can be added to another Glidden product. Interior and exterior paint will be available in premixed and customizable options.

Products include Glidden One Coat interior paint offering one coat coverage; Glidden High Endurance Plus 100 percent acrylic paint and primer in one; Glidden Spred interior latex paint and primer; Glidden Fundamentals interior latex paint; and Glidden Quick Cover interior paint.

The agreement also includes Olympic stain products that, like the Glidden product lineup, will be available at tiered price points. Products include Olympic Quick Cover, Olympic Water Guard and Olympic Wood Protector.