F.N.B. Corp. expands Common app offerings

Pittsburgh-based F.N.B. Corp., a diversified financial services company operating in seven states and the District of Columbia, recently added business loan products to its eStore Common application.

The app enables clients to apply for more than 50 consumer and business products and services simultaneously through a single, streamlined digital application. It uses artificial intelligence advanced data analytics to minimize client keystrokes and significantly reduce application time.

The addition to the app is part of the company’s Clicks‑to‑Bricks digital strategy that integrates in-branch, online and mobile channels for a consistent banking experience.

“Our digital strategy is designed to drive client acquisition, primacy and engagement while it continues to fuel our growth and market share gains,” Vincent Delie, Jr., F.N.B. Corporation and First National Bank chairman, president and CEO, said. “Clicks-to-Bricks has transformed how we serve our clients by combining the convenience of digital banking with the personalized support of our bankers. Over the past decade, this strategy has solidified our position as an industry leader through innovative solutions like the eStore and Common app that empower clients to achieve their financial goals.”

eStore is a digital banking platform that allows clients to buy products, schedule appointments with bankers and access financial education resources.

F.N.B. Corp. is the holding company for First National Bank.