Daniel Tropeano named president of Southeastern Penn Segment of Highmark Blue Shield

© Highmark Blue Shield
Dan Tropeano

Health care benefits provider Highmark Blue Shield said in naming Dan Tropeano president of its new Southeastern Pennsylvania segment it will strengthen its presence in the state.

Tropeano will lead the company’s first-ever Southeastern presence as it offers a wide range of health insurance solutions in that area starting in 2024, the company said. Tropeano will oversee the company’s expansion in offerings to area customers, including Medicare Advantage, Medicaid dual eligible, Individual Affordable Care Act, Small Group Affordable Care Act, Large Group Fully Insured, and Large Group Self-Insured offerings, subject to regulatory filings.

“As Highmark Blue Shield, we’ve historically been a statewide company and the only Blue Shield licensee in Pennsylvania,” said Tom Fitzpatrick, senior vice president, Commercial Business. “The continued evolution of the Blue Cross Blue Shield Association provides us a unique opportunity to enter into new markets and expand our presence in the markets where we already operate. This is a win for clients, members, brokers, and providers in the five-county Southeastern Pennsylvania region, who will benefit by having greater choice of high-quality health coverage as well as new solutions to make the health insurance experience better.”

Tropeano comes to Highmark after a 15-year career with UnitedHealth Group, where he served as senior vice president and general manager of pharmacy benefit management company OptumRX, a subsidiary of UnitedHealth. A graduate of Villanova University, he formerly served as a board member for the Greater Philadelphia Chamber of Commerce and as the Chamber’s CEO Council for Growth, as well as a board member of the Greater Philadelphia Association of Health Underwriters and the Insurance Federation of Pennsylvania.

“We have a long and successful history in Southeastern Pennsylvania through our diverse portfolio of businesses, including United Concordia Dental, HM Insurance Group, the Federal Employee Program, and Medicaid,” Fitzpatrick said. “We’re building on that work and expanding our existing relationships to deliver better health outcomes and value to all stakeholders across the Commonwealth. Dan has a proven track record of success in this region, is known to many in the industry, and is a resident of Southeastern Pennsylvania. We are very excited to have him lead our efforts.”